Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and added onto, without compromising on security. You can’t change the blockchain — and for data purposes, not one person or entity can destroy it.
Today's smarter business systems generally mean smarter, and more profitable, companies.
Learn More ->You may or may not know it yet, but Artificial Intelligence (AI) is rapidly becoming more central to the day-to-day digital world, and the marketing and advertising world is no exception. While the idea of AI may bring to mind bad 60’s sci-fi with futuristic robots, it’s really about so much more than you probably imagine.
Learn More ->Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. Viewability is designed to let advertisers pay only for the ads that users could possibly see.
Learn More ->Big Data plays a huge role in companies' successes
Learn More ->A guy walks into a bar and shows the bartender his ID. In doing so, he gives the bartender more information than he needs: his name, date of birth, address, height, weight, eye color, whether or not he’s an organ donor. But all the bartender needs to verify is this guy’s date of birth, because all he needs to know is if he’s of the age to be in a bar.
Learn More ->Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.
Learn More ->Determining mobile advertising’s value in the marketing mix has always been tough. Measurement protocols are inconsistent across devices, and the main metric for desktop, the cookie, doesn’t work on mobile.
Learn More ->“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
Learn More ->In simple terms, a data management platform is a data warehouse. It’s a piece of software that sucks up, sorts and houses information, and spits it out in a way that’s useful for marketers, publishers and other businesses.
Learn More ->An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video and mobile ad inventory.
Learn More ->