Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and added onto, without compromising on security. You can’t change the blockchain — and for data purposes, not one person or entity can destroy it.
The recent uproar caused by the Facebook-Cambridge Analytica scandal has made the ethical use of data one of the big news stories of 2018. It has also cast something of a shadow over targeted advertising.
Learn More ->Many in the marketing and ad tech worlds believe we’ve evolved as a society into superior beings, and in many ways, that is true.
Learn More ->Cookies are usually small text files, given ID tags that are stored on your computer's browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customization functions.
Learn More ->Web learning resources for the EU General Data Protection Regulation
Learn More ->The media and advertising industries are racing to get compliant in time for when the General Data Protection Regulation kicks in May 25 — and that means the emergence of a new set of vocabulary, from the unwieldy list of types of consent to the newfangled definitions “data controller” and “data processor.”
Learn More ->Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, programmatic has become a growth engine for digital media trading in my business as well as many other organizations. With this in mind, there are several factors to consider for marketers who are not yet on board with programmatic.
Learn More ->1.Marketers are struggling to manually tailor marketing campaigns for targeted customer segments in an omni-channel, data-rich ecosystem 2.Artificial Intelligence and machine-learning are fast becoming the primary enablers for rolling out hyper-personalized marketing campaigns at scale 3.Programs using these self-learning technologies automatically identify the most effective marketing messages, relevant customer segments and appropriate outreach channels
Learn More ->Of all the ways technology has changed the marketing and media landscape over the past few years, the most profound is on a personal level. Not that long ago, we used media almost solely to find out about the world. Technology like social media, mobile and so on has turned that model on its head.
Learn More ->We’re in the digital age, with thousands of gadgets at our disposal: digital television, tablets, smartphones, apps, social networks and e-commerce, just to mention a handful.
Learn More ->What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.
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