Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and added onto, without compromising on security. You can’t change the blockchain — and for data purposes, not one person or entity can destroy it.
Every solution that addresses a problem involves trade-offs, which create shortcomings in other areas.
Learn More ->When assessing blockchain business models, it is useful to understand what blockchain can’t do.
Learn More ->Respecting privacy builds trust with customers – and that's good for everyone.
Learn More ->IBM and Salon Media are piloting a proof-of-concept Blockchain product created by AdLedger, a nonprofit consortium that develops shared ledger technologies for the digital advertising market, Marketing Dive reported April 18.
Learn More ->"Strategy without tactics is the slowest route to victory,” he wrote. “Tactics without strategy is the noise before defeat.”
Learn More ->Most ad tech conferences these days feature at least one presentation on how blockchain will revolutionize programmatic buying, but blockchain must overcome a lot of hurdles before it can help ad tech with its transparency issues.
Learn More ->Machine learning (ML) is a very trendy term, raising huge expectations on one end and creating fantastic fears on the other.
Learn More ->It seems like the General Data Protection Regulation (GDPR) leaves marketers with only one choice: Comply with the new law and say goodbye to our beloved user data. It’s time to change our mindset.
Learn More ->Generally, there are 2 main reasons why misconceptions take hold
Learn More ->When it comes to GDPR, understanding who your organization is translates into knowing what your rights and obligations are in regards to the holding and processing of personal data.
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