KNOWLEDGE
& INFORMATION
SHARING
Chinese payment giants are lightyears ahead
Mobile payments apps have leapfrogged credit and debit cards in China, signposting the way forward for the rest of the world.
Learn More ->
How QR codes are changing e-commerce
The QR code is going to both speed up the e-commerce payment experience and make it more secure.
Learn More ->
Same As It Ever Was: The Fourth Industrial Revolution And Brand Safety
The digital age was supposed to give brands pinpoint accuracy as to their target audiences, but too often the same tools meant to deliver on that promise have led to bewildering concerns about brand safety.
Learn More ->
How to improve customer loyalty
In August 2018, Retail Week reported that 76% of consumers research online before making a purchase, either online or in-store. This has resulted in significant challenges for brands to maintain relationships and achieve loyalty.
Learn More ->
Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up
Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday.
Learn More ->
Efficiency And Emotion: Finding The Balance In The Digital Advertising Equation
Efficiency and emotion? We must find the best of both worlds.
Learn More ->
What's Coming: Blockchain And Advertising
"Blockchain marketing" is the buzzword for 2018. Where can blockchain help advertising?
Learn More ->
Put the creative in “creative”: How agencies can handle today’s deconstructed customer journey
Creativity is no longer just about copy, design, and scripts. Staying ahead of the curve requires agencies to be more strategic and innovative in their use of technology. If you save all your creativity for your creative, you won’t be able to keep up.
Learn More ->
Is The DMP Finally Dead?
Is the DMP dead? Only if you want it to be.
Learn More ->
The Comeback Of Context
Context will once again be king. It’s time for publishers and buyers to take charge by having a better understanding of context and how it can lead to better performance and brand metrics.
Learn More ->