THE WAY WE RUN

Before investing in any platform, it is important to know how it works. Way.io offers a powerful bidding platform and user interface that work hand-in-hand to support clients' different targeting needs in reaching their ideal audience. The latest and most effective predictive modeling and artificial intelligence in our real-time bidding algorithms and optimizations deliver superior performance for our clients. Our partnership with successful companies in the industry grants us access to a broad range of user and device data. With this data we built the most comprehensive DMP on the market, one which supports user segments targeting, cross-device marketing, and more.

DMP

Way.io's data processing system can quickly perform data segmentation, reorganization and integration. It precisely constructs informative audience demand portraits that provide big, clear and accurate data foundations for predicting audience behavior.

Ad Exchange
INDEPENDENT RESOURCES
Ad Network
THIRD-PARTY DATA
AD ASSOCIATION
OTHER TRAFFIC

Device graph

In order to help advertisers identify, understand, track and engage with their target audience, Way.io collects and processes user data across all channels and all devices. We map complex multi-format, multi-touch data to individuals, analyze their behaviors and interests, then predicts their purchasing intents.

Way.io can also deliver your messages through selected channels and devices, and build seamless consumer experiences for your customers. Our advanced platform provides complete reports to help advertisers determine marketing strategies and improve campaign performance. These reports highlight deep insights such as how different devices influence purchase decisions so that campaign funds can be allocated more efficiently.

Accurate targeting
Predictive model
Traditional technology
Cross-device technology

Algorithm

At Way.io, we let the data lead the way. Our iterative machine learning algorithm continuously responds to new data, automatically optimizes bids and maximizes conversions in real time which enables smarter decision making and increased return on every dollar spent. Our optimization algorithm has a large number of variables which can be adapted to the various needs of advertisers.

Contextual Marketing

Way.io abandoned the traditional algorithm based on content and historical demand; instead, an innovative predictive algorithm based on the integration of past and current data is used to predict audience behaviors and create real-time contextual ads without delay.

Anti-Fraud

Way.io's anti-fraud program includes constantly monitoring for fraud, continuously upgrading our anti-fraud technology, and several third-party monitoring platforms. When combined, our multi-pronged approach to reducing fraud can help advertisers reach real users with real ads - without wasted funds.