Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and added onto, without compromising on security. You can’t change the blockchain — and for data purposes, not one person or entity can destroy it.
Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer — in as plain English as possible — on what DSPs are, and what they actually do:
Learn More ->what does a managed service provider have to offer and to enable to compare the solutions that exist within the market?
Learn More ->Blockchain — which originated in financial services and is essentially an open ledger (a massive spreadsheet) of transaction data — is a new ad tech solution in town.
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