Innovating for digital marketing

WE VALUE DATA

Data has the potential to objectively tell us about the past, present, and future. With our numerous data feeds, we harness the power of data in a way that maximizes the return on your advertising spend.

Way.io's intelligent marketing platform was built by computer scientists, not advertising executives. This means you will have access to world-leading algorithms that can generate the highest level of response to your campaigns. On our platform you can easily target the people and places you want to reach the most.

Our machine learning model is always evolving. Unlike other platforms, Way.io balances user behavior and other signals from your target audience to redirect and optimize your campaign in real-time. No more back-and-forth with your agency and then waiting days for your changes to be implemented. By choosing our platform, you will always have the latest advertising trend data in your hands and working for you.

WE VALUE HONESTY

Stay happy knowing that our service is always on the lookout for suspicious activity. We know that fraud and cheating can make it difficult to get a fair deal when it comes to brand and performance advertising. So, from the beginning, we have incorporated advanced fraud detection and monitoring logic to prevent abuse on both sides of the DMP/DSP divide.

We provide our customers with a fair and transparent marketing environment. Machine learning-based fraud monitoring adds an additional layer of protection not found elsewhere.

WE VALUE EMPATHY

Way.io's leading predictive models for running successful campaigns is only half of the equation. We also feel that it is important to have a human touch as well. As our customer, our account managers and data scientists will listen to your goals and craft a plan that excites both the marketing team and corporate leadership. Our staff is here to help you with each step of the digital programmatic advertising process. We have the ability to breakdown the data from media transactions but also summarize it in informative ways without technical jargon.